Article Title: Pradhan Mantri Kisan Samruddhi Kendras
15-08-2023
Economy Prelims Plus
Why is in news? Pradhan Mantri Kisan Samridhi Kendras are game-changer for economy and farmer welfare: PM
The Government to develop more than 3.25 lakh fertiliser shops across the country as Pradhan Mantri Kisan Samruddhi Kendras.
PM Sammridhi Kendras are the sales centres for fertiliser.
These will be centres where farmers can buy fertilisers and seeds.
These centres will provide soil testing and avail useful information about farming techniques.
It will ensure the quality of the fertiliser and its availability, as urea will be available only under the ‘Bharat’ brand name in the entire country”.
Bharat Urea Bags:
The fertilizer companies will have to sell their products under the brand name of "Bharat", as the government of India makes it necessary under the aegis of One Nation One Fertilizer (ONOF).
The aim is to standardize the brand of the fertilizers all over the country, irrespective of the company that manufactures them.
The development of this single brand "Bharat" for all fertilizers will lessen the crisscross movement of fertilizers that leads to high freight subsidies.
The single brand name for UREA, DAP, MOP and NPK etc. would be BHARAT UREA, BHARAT DAP, BHARAT MOP and BHARAT NPK etc. respectively for all Fertiliser Companies, State Trading Entities (STEs) and Fertiliser Marketing Entities (FMEs).
The Ministry of Chemicals and Fertilisers has decided to brand all fertilizers as "One nation, one fertilizer" under the name Pradhanmantri Bhartiya Januvarak Pariyojna (PMBJP).
The government said a logo using the PMBJP fertilizer scheme will be placed on the side of the fertilizer packs.
Under the new “One Nation One Fertiliser” scheme, companies are allowed to display their name, brand, logo and other relevant product information only on one-third space of their bags.
On the remaining two-thirds space, the “Bharat” brand and Pradhanmantri Bharatiya Jan Urvarak Pariyojana logo will have to be shown.
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